Conservation in Action 2025 (EXTERNAL SHARE) - Flipbook - Page 47
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Twycross Zoo team member delivering an engaging education talk - Adam Kay
74,885 GUESTS ATTENDING OUR ANIMAL TALKS
Countless studies show that connecting with nature is a successful way of promoting its protection –
the theory that we care about what we know and understand. Here at the zoo, our daily selection of
species talks allows us to encourage that understanding. Our Education Rangers curate and deliver talks
that showcase the species and the importance of it within its natural ecosystem. The species talks are
based on a guide that outlines current, reliable facts from reputable research sources, fact-checked
regularly through our internal auditing process, and all following a key rule – 100% of talks must contain
information on the threats faced by the species, conservation e昀昀orts taken by the zoo, and notably, at
least one action that guests can take in their own lives to protect the species or habitat.
Our Education Strategy contains a section entitled “Our Guest’s Pathway to Conservation”, roughly
following the steps of Rosenblatt’s Engagement Pyramid, and through this, the team are empowered to
identify their audience, and assess how best to target their talk to incite nature connection and therefore
give the guests the best chance of truly being able to engage with the actions presented.
In 2025, 74,885 guests attended our scheduled talks. The most popular talks delivered are on the penguins
and tigers, averaging 52 and 47 attendees per talk respectively. With related focuses on the fours R’s of
sustainability (refuse, reduce, reuse, recycle) and sustainable palm oil usage, we’re giving our guests the
information and accessible actions they can take to make a di昀昀erence for these species.
